Riveted jeans were invented in downtown Reno in 1871, and local tailor Jacob Davis went into business with Levi Strauss a ...

Still need a bit more insight on what to wear to the ... layer of Alex's Western winter outfit, she stuck to the basics, pairing a plain black top with some trusty blue jeans.

Levi's 501 blue jeans were granted a patent ... remains very simple and classic.” In the 1930s, Western movies featured cowboys wearing the jeans, which soon became popular even among those ...

Levi Strauss & Co. is shedding its Dockers khakis from its corporate closet to focus on what it does best, for what seems like forever: Blue jeans. The 172-year-old San Francisco-based clothier is ...