What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
13 creative campaigns to know about today
Among the notable campaigns for March 17: the return of Apple’s detectives, Hornbach’s spring fling and Powerade’s new ...
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Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...
Marketing Dive3h
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.