Known as “Mother” to her acolytes in the fashion industry, McGrath has created cosmetics lines for Giorgio Armani and Dolce & Gabbana, as well as her own eponymous brand in 2015, which she owns alongside minority investors. She has created sequined masks for Givenchy, film-noir looks for Prada and a tribute to David Bowie for Maison Margiela.

The House's new cosmetics creative director presented her first campaign full of pigmented lipsticks, balms, and eyeshadows fit for Black women.