After selling his brands to Coca Cola nearly 22 years ago, Ramesh Chauhan, Chairman, Bisleri International, has re-entered the carbonated drinks category, pitting his brands against those of the MNCs.

Approach with care, she might be recharging her social battery. In the 53 years since Bisleri’s acquisition, Ramesh Chauhan added other beverages to his portfolio like Maaza and Thums Up — the ...

The relaunch of Spyci and Limonata is being led mainly by outdoor and digital advertising. Packaged drinking water company Bisleri has decided to venture into fizzy waters yet again; the company ...

Mumbai: Bisleri International Pvt. Ltd, which sells Bisleri packaged drinking water, is banking on a revamped portfolio of fizzy fruit drinks and its premium mineral water brand Vedica for growth ...

Bisleri International has withdrawn its Urzza brand from the ₹200-crore energy drinks segment. Almost three years after it launched Urzza, Bisleri is no longer riding its energy drink on its ...

and Bisleri Soda. Earlier this year Anjana Ghosh, Bisleri's director-marketing, decided to leave after spending 16 years with the company. In 2018, the brand set out to fight counterfeiting in the ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

He was looking for a branded soda to complete his portfolio and bottled drinking water was the last thing on his mind. Chauhan is credited for creating a category from scratch. Bisleri was ...

As much as I love online media, the medium has impacted the habit of reading a good old paperback, I confess to be a victim too. But a recent autobiography that I picked up, I couldn’t keep down ...