The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly ’90s. The decade of Chester Cheetah, of Wayne’s World, of Clinton Sax, of OK Soda, and leopard-print leggings.

The 1960s-inspired hoodie features the original Taco Bell logo, pre-bell, on a khaki sweatshirt. The brand played with fonts in the ’70s, and the typography is featured on a brown sweatshirt.

What is the secret to making people feel like this is a cool space that’s not like your mom’s Taco Bell? Even our brand logo is kind of this vessel that we can pour into it whatever we want.

The shirt, meant to "commemorate this milestone in the brand's history," features the chain's signature colors with a unique take on the Taco Bell logo. "Anniversaries are for celebrating ...