I was eight years old when my grandmother first told me I should get plastic surgery. Or rather, she told my mother, “I think Carol should get a nose job.” My mother laughed it off. I ...

Centella asiatica, derived from a tropical Asian plant, is also common in K-beauty. Often listed as cica, it’s prized for its ...

Korean celebrities are ditching the secrecy as they move to openly talk about the cosmetic surgeries and treatments they have ...

Women in South Korea are expected to "defer to their fathers and to adhere to rigid beauty standards". In the view of 4B followers, South Korean culture is "hopelessly patriarchal", often ...

As the market moves toward 2035, industry leaders anticipate a shift toward sustainable K-Beauty packaging solutions, ...

the Korean beauty industry has now evolved into a less intimidating and more user-friendly business. It offers a wide range of non-invasive treatments tailored to modern beauty standards.

Backed by an expanding beauty market and the rise of direct-to-consumer (D2C) brands, India now stands as the third-largest ...

In particular, international fans are furious, once again starting the conversation about the toxic beauty standards in the Korean entertainment industry. According to reporter Kim Min Hwa of ...