The future of luxury swimwear is here. Sera Swimwear, a pioneering new brand, is launching its first community fundraising ...

Active Truth, a popular size-inclusive brand, is home to a swimwear collection that is already loved by Aussies, including a ...

An Aussie stylist reveals why this swimwear brand is perfect for anyone who is on a journey to loving their body.

Whether you’re escaping the cold with a beach vacation or simply want to get a head start on summer shopping, know that ...

A viral TikTok video showcasing South African plus-size women walking down the runway left Mzansi in awe. The footage sparked ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The brand is redefining confidence for AA–B cups. Cofounder Jaclyn Fu reveals the inspiration, fit secrets and future of the ...

Kendra Wilkinson was known as one of the Girls Next Door, three blonde bombshells sharing a glimpse into life at the famed ...

Buying sunglasses, flip-flops, and sunscreen will easily get anyone in the mood for summer, but shopping for a new swimsuit?

Research shows that most women are wearing the wrong bra size. Ill-fitting bras can cause discomfort, skin irritation, and shoulder pain, and experts say getting the fit right can be lifechanging. How ...

from women's running shoes to swimwear. Best budget: CRZ Yoga Quality budget workout gear is incredibly hard to find. While we love the price point, size range, and accessibility of brands like ...

The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...