Beauty companies see you kontouring like Kimmy ... don't pretend they don't.Credit: AP But in 2017 it's about the rise of "Basic" makeup, that is, makeup designed for fun, for play, for YouTube ...

This year, makeup will embrace a dramatic flair tempered ... powder and simply dab and blend until you get the flawless basic look. Complete the look with a stroke of kohl and some lip tint.