News

Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
HBO Max Reveals New Series Inspired by Bestseller
This fall, the streamer will debut Welcome to Derry, a brand-new original series inspired by Stephen King’s iconic novel It ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
‘Welcome To Derry’ Trailer: Pennywise Is Back In Creepy HBO Max ‘IT’ Prequel
“Anywhere but Derry.” We’re getting the first look at footage from IT: Welcome to Derry (fka Welcome to Derry ), HBO Max ‘s IT prequel series starring and executive produced by Bill Skarsgård in his ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.