LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a ...

LeBron James serves as the inspiration for Barbie's first installment of the brand's Kenbassador series, featuring a range of inspiring figures who've left an indelible impact on the culture. The ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

“Ken is Barbie’s longtime ... he explained the doll’s deeper significance. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s ...