Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

“Ken is Barbie’s longtime ... he explained the doll’s deeper significance. “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s ...

but LeBron James’ new Barbie doll “is a 10 ... I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication.