These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...