President Donald Trump thinks kids can get by without 30 dolls this Christmas. He has a point. Heck, even three dolls would ...

This year marks Mattel’s 80th anniversary and to celebrate their eight decades of entertaining and inspiring Mattel is working with developer Uken Games to bring Mattel Match: Toybox Unlocked to ...

When Greta Gerwig’s Barbie was released two years ago this summer, it was a true cinematic event on a scale that hadn’t been ...

"For the first time ever, Mattel is uniting its beloved brands in a single mobile game with ‘Mattel Match: Toybox Unlocked,' ...

“Barbie models her footwear choice based on task demands, being flat-footed and wearing flat shoes when she needs to work on her feet, be physically active or more stable,” they added. “Given Barbie ...

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 14 ...