Barbie manufacturer ... inspire dreams, and show kids that they, too, can achieve greatness.” Berger at Mattel also told Campaign Live that James is the ideal first Kenbassador: “He’s ...

NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel. Dubbed the ... James added that partnering with Barbie was an opportunity to inspire ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

LeBron James is going from Crypto.com Arena to a "Mojo Dojo Casa House." Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional ...

It's an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams and show kids that ... president of Barbie and global head of dolls at Mattel.

"It's an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams and show kids they ... of Barbie and global head of dolls at Mattel said.

Mattel is introducing the brand’s first Kennbassador: LeBron James. James is an author, activist, philanthropist, and basketball legend, it only makes sense that he is given this honor. Barbie is ...

Barbie’s online and her data is in the cloud. Mattel’s partnership with Google Cloud is resulting in data-driven product innovation, insight, and personalized engagement with its fanbase, the ...