When it comes to the back-to-school rush, Catania recommends coupons as a particularly effective marketing strategy for local businesses. “Because they’re local, these businesses can tailor their ...

The same promotional ideas that worked for Don Draper in 1967 still apply in 2017: contests, ... Acknowledge the stress and fear of going back to school. Good marketing is based on good research.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Back-To-School Marketing Ideas For This Season. Omnichannel marketing helps brands reach parents, teachers and students throughout the entire funnel.

As the school year winds down, there’s more than summer vacation to think about. Yep, it’s already time to start gearing up for back-to-school. Shoppers spent nearly $75 billion on back-to-school and ...

3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy 5 Ways SMBs Can Engage with Customers Using Paid Search PPC 101: A Complete Guide to PPC Marketing Basics ...

Don’t tell your kids, cause it will bum them out, but in just a month, it’ll be time to go back to school. This the time is now for business owners to start thinking about the marketing they ...

Back to school means making lunches — slice the apples, pack the snacks and start thinking of ideas. "The traditional turkey and cheese lunches are great for some kids.