Besides Mexico, India is the second emerging market that Bacardi is betting on, Golikeri said, driven by its economic growth, a young base of consumers, and a strong cocktail culture.

An internal investigation by the broadcaster examined eight complaints involving Brand when he was a radio presenter. By Reggie Ugwu An investigation by the BBC of allegations against the comedian ...

The fashion search platform Lyst has dropped its latest ranking of fashion's hottest brands. Lyst compiled the list by analyzing its 200 million shoppers' behavior in the fourth quarter of 2024 ...

The centrepiece of the Experienca Patrón pop-up is the European travel retail launch of Patrón El Alto, the latest prestige innovation from Patrón, the number one super-premium tequila brand in travel ...

The former Orlando, Florida, home of an heir to the Bacardi spirits fortune has a new owner just months after the heiress unloaded the property into new hands. Hilda Maria Bacardi, the great ...

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...