She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.

Parents hoping to raise baby Einsteins by using infant educational videos are actually creating baby Homer Simpsons, according to a new study released today. For every hour a day that babies 8 to ...

LONE TREE, Colo. — In the corner suite of a two-story office building in suburbia, the imagination of Baby Einstein founder Julie Aigner-Clark runs wild. She giggles as she winds up toy chicks ...

Somehow, a generation raised on treacly, Muzak-playing "Baby Einstein" DVDs have not yet cured baldness, invented personal jetpacks, or unified the theories of quantum mechanics and special ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...