According to Stock Logos, BP spent 211 MILLION DOLLARS for its logo design in 2008. Ad agency Ogilvy & Mather worked with BP's changing logo, tagline, and image in 2001 “to reinvent itself as an ...

BP: $211 million According to Stock Logos, BP spent 211 MILLION DOLLARS for its logo design in 2008. Ad agency Ogilvy & Mather worked with BP's changing logo, tagline, and image in 2001 “to ...

BP became “Beyond Petroleum” in 2000, re-presenting itself as a leader in other more environmental friendly fuels. Designed by logo design firm Landor in 2000, the green and yellow sunburst ...

The design industry is swinging its handbags over Landor Associates’ new logo for BP. Marcello Minale, partner of design group Minale, Tattersfield & Partners, writes to Marketing Week on the ...

"An important component of the project is that it uses BP’s corporate logo as a marker ... our lives—from culture to business, science to design. The breakthroughs and innovations that ...

Browne also led attempts to fashion BP as an environmentally friendly oil company, masterminding its logo change from a shield to a flowerlike sunburst design with the slogan “Beyond Petroleum.” ...

The logo, which resembles a sunflower, will replace the BP shield, the company symbol for 70 years. It cost £4.6 million to design and BP Amoco will spend £132 million over two years on ...