Boston's incoming NWSL franchise announced Friday that it will change its name, five months after it was roundly criticized ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signature logo over ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...

Over the weekend, the incoming Boston NWSL team announced that it will be dropping the “BOS Nation” and will be choosing a ...

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Horford sat out the second leg of Boston's back-to-back set Saturday against the Nets, but he'll be ready for the rematch. Looking ahead, Boston's next back-to-back set begins March 23 against ...

After Oklahoma City's 118-112 road win over the Celtics, who have the second-best record in the Eastern Conference, Gilgeous-Alexander's logo could be seen on the side of buildings in Boston. "The ...

After defeating the Celtics a couple of nights ago, SGA and Converse projected his signature logo on a few buildings across Boston, including the outside of TD Garden in a BatSignal-esque way. Gil, ...

Fans at a club watch party for Friday's season-opening NWSL games were informed of the change. Boston initially unveiled "Bos Nation FC" as its name in October, but rapidly opted to apologize after ...