Fast forward to well, today, and “muscle car” perfectly describes the 2025 blunt instrument BMW X6 M Competition I’ve been ...

It’s a surprising Viertelmeile (¼-mile) matchup as the sporty BMW M135i hatchback takes on the powerful Audi SQ5 SUV. Both ...

The Alfa Romeo 164 saloon had to be rebranded as the 168 in Taiwan and Hong Kong because the number 164 means ‘all the way to death’ in Chinese. Which brings us to the Audi A5. The A5 is the new name ...

Audi is implementing AI across its factories to guide decision-making and production at scale. What makes Audi’s approach to ...

From Porsche’s deep greens to Toyota’s electric yellow, automakers are ditching grayscale and leaning into vivid, personality ...

Both Audi and BMW have long, storied histories of making powerful six-cylinder engines. However, one of BMW's best was also one that flies a little bit under the radar, particularly in the U.S ...

Taking a page out of Audi’s book, the BMW 3 Series’ power comes from a ... After several generations of improvements, iDrive has become the poster-boy for ease of use, ergonomics and logical ...

Audi understands stance and attitude in a way BMW doesn’t. And yet across 40 years of history, this is the first M5 ever to boast new bodywork panels. Up until now all M5s have only benefitted ...

Over at Audi it’s more of the same, with the four rings brand moving 164,480 EVs in 2024 (7.8% less than the 178,429 units they managed to move in 2023). BMW Genius bar; via BMW. The 2025 US ...

The new pricing puts Audi right between the BMW 330i's $47,125 MSRP and the Mercedes C300's $49,600 cost. Quattro comes standard on the A5, though, and adding all-wheel drive to those competitors ...

Cadillac will return to the Australian market first with the Lyriq premium electric SUV to steal attention away from the BMW iX and Audi Q8 e-tron ... not be the sexiest poster child for Ford's ...

Both BMW and Audi are renowned for their immensely successful and broad range of premium and luxury models. While there are many similarities between these two German automotive giants ...