Them' campaign is inspired by the billboard spat between German luxury rivals Audi and BMW in the mid-1990s ... back and forth had not followed a well-documented legal tug of war. Land Rover launched ...

Both Audi and BMW have long, storied histories of making powerful six-cylinder engines. However, one of BMW's best was also one that flies a little bit under the radar, particularly in the U.S ...

The BMW's window sticker called out $3100 in carbon-fiber bits, while the Audi's $3550 Black Optic ... lighting has the subtlety of a Times Square billboard, and the infotainment is a hot mess ...

Prices start from just over six figures for the BMW, at £100,015. Spend that much on the Audi and it’ll come loaded with options, but to get similar levels of tech on the i5, you’ll need to f ...

Expects some tariffs to fall from H2 In talks with various U.S. policymakers, CEO says Q1 auto EBIT margin at 6.9% vs 6.3% in LSEG poll BMW shares up 1.3% Warns of 'notable' tariff impact in Q2 ...

BMW expects US car tariffs to decline from July, based on its contacts with US officials, a more upbeat assessment of the trade situation than many rivals and leading the German luxury automaker ...

BMW has predicted a decline in US car tariffs starting in July, citing communications with US officials. This optimistic outlook contrasts with many of its competitors and reinforces the German ...

FRANKFURT/LONDON (Reuters) - BMW expects U.S. car tariffs to decline from July, based on its contacts with U.S. officials, a more upbeat assessment of the trade situation than many rivals and ...

The BMW 5 Series weighs almost the same as the 2026 Lexus ES, at 4041 pounds. However, it’s three inches shorter, slightly narrower, and sits just slightly lower. The suspension changes in the ...

Despite this positive forecast, BMW acknowledges that existing tariffs imposed by the Trump administration will significantly impact its second-quarter results. However, executives declined to ...