The company said that the transparent design gives the car’s exterior color “even greater prominence.” BMW’s previous logo made its debut in 1997. The company has had six logos in its 103 ...

Marc Mielau, vice president of brand, marketing and customer strategy at the company, tells Design Week that this ... “You can interact with the logo,” Mielau says. “Think about the Instagram-ability ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

said Jens Thiemer, senior vice president of BMW Customer Brand. He later added: “The new logo and brand design symbolizes the importance and relevance of the brand for mobility and the joy of ...

BMW is revamping its roundel logo for 2020, both online and off ... as it’s for “communication purposes.” The new design “is an expression of the revised brand identity, which places ...

Jens Thiemer, senior vice president of customer and brand at BMW, says: “BMW is becoming a relationship brand. The new logo and brand design symbolise the brand’s significance and relevance for ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...