These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly ...

Let's take a look at a few aspects of how marketing can potentially contribute to manifesting success for B2B sellers.

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Analyse offline attribution data to identify trends in customer behavior and improve lead nurturing ... Check out everything from the agencies who cracked the top five to some interesting B2B ...

Buckle up because we’re about to embark on a journey into the crystal ball to see what trends are shaping the future of B2B influencer marketing. Predictions For The Future: What Lies Ahead In B ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

2. MQLs are dead. B2B marketing KPIs will change. Traditionally, B2B marketers have focused on ‘marketing-qualified leads’ (MQLs) as a metric for success. Typically, these leads are harvested ...

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with ...

As digital transformation continues to reshape the real estate industry, realtors focusing on business-to-business (B2B) ...

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve ... For small teams, ...