How B2B marketing teams are adapting and thriving by rethinking engagement strategies across channels, teams, and ...

Join us with Green Hat in this webinar to uncover how to engage self-serve buyers, decode the “dark funnel,” and align ...

Why multithreading is now table stakes Deals no longer hinge on a sole champion. Gartner counts 11+ stakeholders in a typical B2B purchase (sometimes up to 20), and win-loss data shows multi-threaded ...

In tandem with the trading symbol change, ZoomInfo is introducing GTM Studio, the newest innovation in its GTM Intelligence Platform. Built for speed and simplicity, GTM Studio empowers revenue ...

Pull requests help you collaborate on code with other people. As pull requests are created, they’ll appear here in a searchable and filterable list. To get started, you should create a pull request.

The Freestar Ad Tag Template is a no-code solution designed to simplify the integration of Freestar’s ad technology for publishers using Google Tag Manager (GTM). This template allows publishers to ...

Think of it as a LinkedIn for B2B trade. The purchase of physical goods, such as lumber and electronic parts, by businesses, along with the credit agreements that support these purchases ...

“Securing our first B2B reservation is a clear indication that we’re addressing an unmet need in today’s EV market,” commented YT Jia, Founder and Co-Global CEO of Faraday Future.

As we head further into 2025, the B2B marketing game is changing fast. Did you know B2B organizations spend 8.7% of their total budget on marketing? If you’re not tracking the right analytics ...

Opinions expressed are those of the author. Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not ...

Moreover, the rise of cloud computing, remote work and complex vendor ecosystems means that B2B organizations now manage exponentially larger and more diverse attack surfaces. For B2B organizations, ...