The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into Dual-Gender Anarchy With the introduction of a female-focused scent, the bro-centric world of Axe gets ...

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...