Scent marketing is a strategic approach that uses carefully chosen fragrances to create a positive and lasting impact on customers.

SHOPPERS are racing to get their hands on the ‘best air freshener’ ever - and it’s a real bargain. So if you want your home to smell fresh, but you’re on a budget and can’t afford to ...

However, many of the things we do to make our homes more comfortable, such as decorating, lighting candles and using air fresheners, can increase our exposure to pollutants. Read on to discover what ...

These air fresheners can last for up to 60 days, depending on the brand and the intensity setting. Some automatic sprays also claim to last for a long time, but they may not be as effective as ...