Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

New capabilities extend Exchange Solutions' AI leadership across personalization, analytics, audience discovery, and competitive intelligence.

Social media algorithms often seem mysterious, but experts are shedding light on common misconceptions. This article debunks ...

During a recent INMA Webinar, Aftenposten’s Kristin Kornberg, head of insight and content development, shared how the company ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...

Iterable launches AI query summary powered by Amazon Bedrock to simplify segmentation and boost campaign performance for marketers.

Adobe's Real-Time CDP is like Tinder for advertisers - no personal data, just shared signals and a privacy-safe vibe.

Several elements were needed to determine the top experts in customer segmentation and pricing for retail. The best companies ...

Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, ...

Adobe has made its Adobe Real-Time CDP Collaboration generally available in New Zealand and Australia.The announcement:Today, ...