Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. and Canada, this innovative solution is ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million ...

With instant access to more than 30,000 predictive segments powered by 1.4 trillion data points, SAM streamlines the audience discovery process, allowing marketing teams to identify and engage the ...

National CineMedia (NCM), the cinema advertising platform in the US, has introduced its newest product offering, Bullseye – the latest addition to its NCMx su ...

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...