Social media algorithms often seem mysterious, but experts are shedding light on common misconceptions. This article debunks ...

Iterable launches AI query summary powered by Amazon Bedrock to simplify segmentation and boost campaign performance for marketers.

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report ...

A key part of this endeavor is audience segmentation. Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, ...

Within that audience, though, you can include multiple audience segments – so this is more of a “process” change than a “capability” change. However, Audience Builder brings some ...

DataMasters’ automotive mailing list platform has received major upgrades, highlighting the increasing value of data-driven ...

Small businesses face unprecedented challenges in today’s competitive marketplace. With consumer behavior evolving rapidly and digital transformation accelerating, traditional sales approaches are no ...

Adobe's Real-Time CDP is like Tinder for advertisers - no personal data, just shared signals and a privacy-safe vibe.

In today’s competitive digital marketing landscape, businesses are investing heavily in paid search advertising to gain visibility and attract customers. Google Ads stands at the forefront of this ...

Built on 25 years of serving reputable and recognized professional associations, Audienceview's exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 ...