We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...

Segmentation is a common technique used by companies to narrow down a large target audience into more narrowly defined target groups. A number of strategies, including demographics, lifestyles and ...

Iterable launches AI query summary powered by Amazon Bedrock to simplify segmentation and boost campaign performance for marketers.

Instead of repeating the same 30 seconds, advertisers can guide listeners through a full brand journey. Sequential messaging breaks a campaign into phases: awareness, education, and action. Tools like ...

Adobe's Real-Time CDP is like Tinder for advertisers - no personal data, just shared signals and a privacy-safe vibe.

Gwen Stefani and Blake Shelton's pre-taped performances at the 2025 American Music Awards are causing confusion and anger among some audience members who exepected a fully live show.

DataMasters’ automotive mailing list platform has received major upgrades, highlighting the increasing value of data-driven ...

Several elements were needed to determine the top experts in customer segmentation and pricing for retail. The best companies ...

Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, ...

Adobe has made its Adobe Real-Time CDP Collaboration generally available in New Zealand and Australia.The announcement:Today, ...

The study’s findings provided important information about Facebook ad placement, its effects on various audience segments, and digital marketing strategies to increase audience outreach. The study is ...