DataMasters’ automotive mailing list platform has received major upgrades, highlighting the increasing value of data-driven ...

Segmentation is a common technique used by companies to narrow down a large target audience into more narrowly defined target groups. A number of strategies, including demographics, lifestyles and ...

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report ...

Within that audience, though, you can include multiple audience segments – so this is more of a “process” change than a “capability” change. However, Audience Builder brings some ...

A key part of this endeavor is audience segmentation. Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – ...

Built on 25 years of serving reputable and recognized professional associations, Audienceview's exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 ...