Price wars, Guan added, are less critical than technology wars. McKinsey's data indicates that China's customers are often ...

No, we really did hear you the first time. At the opening of the 2025 Shanghai motor show, Audi's China-only brand – sorry, AUDI – has shouted its intentions from the rooftops via its new E5 ...

Audi and SAIC have decided to jointly develop new models built on a China-specific platform named “Advanced Digitized Platform” for the next generations of premium intelligent, connected ...

In the medium term, the giant wants to counteract this with models that are not only built in China, but are also tailored to the wishes of customers there. Volkswagen's core brands VW and Audi ...

AUDI, not Audi, has just unveiled the new E5 Sportback at the 2025 Auto Shanghai. The model will be made in China by the German automaker's EV subbrand and will only be sold on the local market.

The E5 Sportback the first new all-electric model from Audi's China-specific sub-brand, AUDI. We've seen teasers from all-caps AUDI for several months. Now, the first car from the new China ...