A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

Anthropic announced on Wednesday that it’s launching a new, very expensive subscription plan for its AI chatbot Claude: Max. An answer to OpenAI’s $200-a-month ChatGPT Pro tier, Max comes with ...

Meta introduced the fourth generation of its wildly popular Llama generative artificial intelligence program, called the Llama 4 "herd," over the weekend. Almost immediately, a debate ensued ...

The Donald Trump administration has till now shown no inclination to blink on the implementation of the reciprocal tariffs. They have however, shown openness to negotiate with countries, and India ...

Indie media agency Magic has released a new whitepaper calling on omnichannel retailers to move away from flawed traditional attribution models, in favour of an incrementality-first approach if ...

Two sets of multiple regressions were conducted to evaluate the two hypotheses. Results: Results show that the attribution hypothesis overall explained symptom reporting in association to perceived RF ...

Omnichannel retailers need to move away from flawed traditional attribution models in favour of an incrementality-first approach if they want to optimise marketing spend, according to a whitepaper ...

Elon Musk and Trump's trade advisor Peter Navarro have been locked in a public spat over tariffs. Navarro called Musk a "car assembler," and the Tesla CEO called Navarro "dumber than a sack of ...

In a world with too much noise and too little context, Vox helps you make sense of the news. We don’t flood you with panic-inducing headlines or race to be first. We focus on being useful to you ...

In a recent memo to employees, Shopify CEO Tobi Lütke made a bold policy change: teams must demonstrate why AI can’t perform a job before they’re permitted to ask for more headcount and ...