A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Let’s take a look at what Brand New Day may mean for Peter Parker’s upcoming film. To properly explain Brand New Day, we first have to go over the events that led into it. During the Civil War ...

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

The two largest economies in the world - the United States and China - are at war, with tariffs being used by either side as its weapon. While the US has increased reciprocal tariffs on all ...

Anthropic announced on Wednesday that it’s launching a new, very expensive subscription plan for its AI chatbot Claude: Max. An answer to OpenAI’s $200-a-month ChatGPT Pro tier, Max comes with ...

When we think of Easter, images often spring to mind: fluffy bunnies, spring flowers, and perhaps most iconically, brightly coloured eggs. The Easter egg—whether an intricately decorated ...

The Donald Trump administration has till now shown no inclination to blink on the implementation of the reciprocal tariffs. They have however, shown openness to negotiate with countries, and India ...

Indie media agency Magic has released a new whitepaper calling on omnichannel retailers to move away from flawed traditional attribution models, in favour of an incrementality-first approach if ...

Don’t worry, all will be explained and more. According to the game’s official website, Minecraft is a game about placing blocks and having adventures. Simple, right? Minecraft is actually what ...

Two sets of multiple regressions were conducted to evaluate the two hypotheses. Results: Results show that the attribution hypothesis overall explained symptom reporting in association to perceived RF ...

Omnichannel retailers need to move away from flawed traditional attribution models in favour of an incrementality-first approach if they want to optimise marketing spend, according to a whitepaper ...