Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

Prerna Asthana has been awarded a 2025 Global Recognition Award for her exceptional contributions to data science innovation ...

Department of Accountancy lecturer JoAnn Wood completed and published an OER textbook titled “ Accounting, The Language of ...

Friederike Otto, 42, is a climate scientist at Imperial College London, where she is best known for pioneering the new field of attribution science, in which researchers calculate in real time how ...

The world has entered a new climate era that threatens the fabric of civilization because it’s the reverse of the climate ...

Scientists have revealed footage of a colossal squid swimming in the deep ocean. It's the first time we've seen one alive in ...

ChatGPT and other AI chatbots based on large language models are known to occasionally make things up, including scientific ...

Large language models (LLMs) like Claude have changed the way we use technology. They power tools like chatbots, help write essays and even create poetry. But despite their amazing abilities, these ...

The differing probabilities could be explained by the fact that Rubens ... that details the case for ruling out an attribution to Rubens. These findings were confirmed by his own firsthand ...

Mobile applications are quietly attracting more and more malevolent attention -- and for good reason. They contain a trove of ...

When a patient with obesity reports a new symptom, many physicians are quick to focus on the excess weight without exploring alternative reasons. Wrong approach, experts said.