Attention means different things to different vendors. These new guidelines will provide ways to measure attention more ...

A user's attention, meaning their focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking ...

A vast array of metrics have flooded the market in recent years all attempting to distil the complex nature of attention down into a measurable form. While it can be tempting to wait for an ...

But what exactly does ‘attention’ mean in the context of advertising, and how can it be accurately measured and utilised to optimise campaigns? The definition of attention has remained the same since ...

You say this is not the information age - it's the attention age. What do you mean? HAYES: Information is generative. It's infinite. The thing that is finite in the information age, as we call it ...

When I say “attention” what comes to mind for you? I’ll be honest I have never thought about the definition of attention. I never had to. So, I had to look it up. “The act of listening to ...

There is debate about whether directing the listener's attention -- the 'mentalistic' representation -- is part of the meaning (semantics) of demonstratives, or whether it arises from general ...