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Taco Bell's Super Bowl Ad Gives Face Time to Hundreds of Fans
Everyday fans steal the show from LeBron James and Doja Cat in Taco Bell's Super Bowl 59 ad from agency Biite.
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.