As part of a complete “brand evolution,” the school brought its two most recognizable names together as Army West Point, complete with a new set of colors, logos and uniforms. The 18-month ...

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

The new logo takes its basic design from the West Point crest. Photo Credit: Army Cadets and other attendees received a T-shirt with the new branding following the event. The athletic department's ...

As Army Community Services transforms to better serve Soldiers, their Families and Civilians, its logo is also in the process of getting a makeover. The change on the proposed logo from "Army ...