If you notice that certain tops tend to smell more than others, make pre-treating the underarm area a habit. Use white ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday ...

Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive armpit-shaped scratch-an ...

Most of us are guilty of making this mistake when it comes to applying deodorant - and it means you're probably wasting a lot ...

Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant ...

Natural deodorant may not keep you smelling as fresh as other brands, but they're made without chemicals that may irritate ...

Keeping it clean also provides a fresh canvas for fragrant products to do their job of making you smell sensational.