In Carwow’s latest video, Mat Watson pits the Atom 1, 2, 3.5R, and 4R against each other in a standing quarter-mile, a ...

Several sports car firms rejected his idea, so he set up the Ariel Motor Company ... factory in Crewkerne and tried an Atom. That was it: coming from the police, I like driving fast and the ...

Ariel Motor Company Limited was founded in 1991 by Simon Saunders with the goal of creating a modern interpretation of the ...

Ariel has announced the latest car to join its hardcore driver-focused line-up, the Atom 3.5R. Like the standard Atom 3.5, the R is powered by a supercharged version of the Honda Civic Type-R 2.0 ...