Start with great makeup brushes. There’s a reason famous ... higher placements for crease shadow (if you simply apply it along the eye socket, the color will disappear when you open your eyes).

In fact, customizing your makeup products and your application technique to your specific eye shape will help to keep your shadow and liner in check. "Catering to your eye shape when you apply ...

From cut creases to smoky eyes ... Maybelline's Global Makeup Artist who works with Gigi Hadid and Adriana Lima, be your guide. She'll help you finally nail the basics of applying shadow with ...

Keep reading to learn more about makeup products to choose and to avoid, as well as healthy eye recommendations for applying and removing eye makeup. Dry eye is a condition in which your eyes are ...

Depending on your skin type, it may be worth applying an eye cream prior to any makeup. Drier skin types may benefit from a moisturizing base before you use concealer and other eye makeup.

Use your favorite cleanser or balm to remove lingering dirt, oil, and makeup before moisturizing. If you use toner and serum, apply them before your eye cream. According to experts, each of these ...