Apple is reportedly quietly testing a 200MP sensor for a future generation of iPhone intended to close the hardware gap ...

Apple deserves credit for shaping its AI strategy around its existing brand ... The most obvious place to get it would be from its own users. But Apple has promised not to use that data to train ...

Apple TV+ has been critically acclaimed with shows like "Severance" and "The Studio," but it remains small compared to many ...

Ask a few random people about Apple Intelligence and you’ll probably get quite different responses. One might be excited about the new features. Another could opine that no one asked for this ...

Still, the addition of Apple TV+ to Prime Video Channels, while undoubtedly a win for Amazon, is hardly a paradigm shift for the streaming landscape. It would be surprising to see this strategy ...

This change in strategy is intended to strengthen the Apple ecosystem and make it competitive at a time when the larger industry is resting its hopes on Matter and Thread to restart a faltering ...

Apple Inc (NASDAQ:AAPL) is reviewing its movie strategy, part of a turnaround strategy by its Hollywood studio leaders, Zack Van Amburg and Jamie Erlicht, to contain costs. Apple plans to produce ...

Apple recently even extended its supply contract with Qualcomm until 2027. However, this is only part of the strategy. Apple wants to pay less for the 5G technology - if it is its own, it will ...

How that one performs could inform future changes to Apple's strategy. The report notes that Apple is not the only streamer changing its strategy. Netflix is reducing costs and bringing more movie ...

Apple Investors Seek Clarity on Tariffs, AI Strategy as IPhone Sales Decline By Akash Sriram (Reuters) - Apple is expected to face a string of questions over the delayed roll-out of key AI ...