Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.

This time, however, Apple’s big bet on artificial intelligence – which it’s been marketing as a selling ... where product design is a high priority for consumers, said Nabila Popal, a ...

The A18 chip inside the Apple iPhone 16e is not as powerful as the one in the more expensive iPhone 16, and it shows.

Ma says Apple executives have thrown out different ideas that all seem like a stretch ... "I don't understand it beyond a marketing play, but they're really smart people.

But the iPhone 16 Pro Max isn’t a better AI device than the two-year-old iPhone 14 Pro because both can use third-party AI apps. Apple Intelligence, without the smart Siri features, is useless. Apple ...

The biggest design change, however, is the new Sky Blue color ... re going to get by moving to the M4 isn’t going to be huge. This is why in most of Apple’s marketing and documentation for the new ...

The design is unchanged, with the same dimensions, weight, bezels, display and aluminum finish as before. Apple now lists the screen as being 11 inches instead of 10.9 inches, but it’s merely rounding ...

Apple TV+ seriously put its back into it when introducing the world to Lumon’s dark arts in the popular thriller series ‘Severance’. The Ben Stiller-directed hit left many fans on the edge of their ...

Here's how startup founders can leverage design thinking to create impactful products, align with customer needs and stand ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.