For years, we’ve heard about a mythical top-flight device called the iPhone Ultra. It looks like 2025 could be the year it becomes real.

If the phone previously known as the iPhone 17 Pro Max does indeed get a name change, it would be the first Ultra phone released by Apple – though it has already used the Ultra label for some of its Apple Silicon chips, and of course the Apple Watch Ultra series.

Apple is expected to unleash an entirely new iPhone model. That would be the iPhone 17 Air, which may or may not be the final name when it is unveiled in September. However, we have seen a boatload of rumors and leaks about this device,

Apple announces updates to its smartphone lineup every autumn, but the company often has a hard time keeping the details under wraps. Ahead of the official unveiling of the iPhone 17, we've already heard quite a few hints about what may be in store.

A top Apple exec says the 2025 iPhone launch will be its 'most ambitious' to date. With 15+ years of covering the iPhone under our belts, here's what seems most likely for the iPhone 17.

Apple may introduce an 'Ultra' model, potentially replacing the traditional 'Pro Max' variant, according to new reports coming from Weibo, Taiwan.

The iPhone 17 Pro Max might become Apple's iPhone with the best battery life ever, as new leak suggests a capacity increase for this release.

While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the

Our iPhone 17 Air vs iPhone 17 Pro Max comparison gives you all the info we have so far on the rumored specs, design, features and pricing for both new iPhones.