Ad Age18d
Apple is the world’s most valuable brand—but Walmart is gaining on tech leaders
Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...
The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
Business Insider1mon
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
"Your branding sounds a lot like Apple. Aren't you just following them?" one audience member said at the briefing, Bloomberg's Brody Ford reported on Monday. Ever since the iPhone 11 was ...
9to5Mac13d
Apple may transition away from ‘iPhone SE’ branding: Here’s why that makes sense
With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.
Benzinga.com1mon
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
On Monday, Dell Technologies Inc. DELL announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. AAPL.
Indiatimes1mon
Dell 'dumps' branding across laptop lineup; goes the 'Apple way'
They also highlighted the similarity in "anchoring" products to a single brand name, as Apple does ... eliminating confusing nomenclature. This strategy comes as PC sales remain weak following ...