Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Apple boasts a strong brand, exceptional financial metrics, and prudent capital allocation, but current valuation is too high ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Representative image Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy? Doubts blew out into the open when one of the company's closest observers ...

With its latest iPhone, Apple has decided to replace the iPhone SE branding with an all-new ... If Apple shifts its strategy with a 16e-style Apple Watch, it would be an even bigger mistake.

Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the ...

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.

The revival of "Intel Inside" is more than a nostalgic nod to the past; it is an effort to underscore Intel's presence in ...

Jon Gieselman will oversee "product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as ...

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

Netflix has long been at the forefront of digital entertainment, leading the shift from DVD rentals to streaming dominance.