How Danone’s digital-first Super Bowl strategy is a winner for Oikos and STōK Cold Brew
Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...
ISS urges Apple investors to vote against proposal to scrap diversity policies
Proxy advisory firm Institutional Shareholder Services on Friday recommended that Apple shareholders vote against an investor ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.
Here's How Generative AI Factors Into Apple's Plan for Growth
In its usual Apple-esque fashion, this company is building something meant to wow users. It's just going to take some time to ...
The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
CarExpert2d
Forget Apple: Chery has iCars, but will it bring them here?
iCar, established in 2023, wears a name that sounds like it could have been used for Apple’s aborted vehicle project, but is ...
Apple's SWOT analysis: stock faces iPhone demand challenges amid AI push
Apple Inc. (NASDAQ:AAPL), the tech giant known for its innovative consumer electronics and services, finds itself at a crossroads as it navigates a complex landscape of market challenges and ...
Apple's SWOT analysis: stock outlook amid AI push and global challenges
Apple Inc. (NASDAQ:AAPL), the tech giant known for its innovative products and services, continues to navigate a complex ...