Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

"Your branding sounds a lot like Apple. Aren't you just following them?" one audience member said at the briefing, Bloomberg's Brody Ford reported on Monday. Ever since the iPhone 11 was ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

Instead, Dell will adopt a simplified branding strategy centered around its name ... and black, evoking Apple’s signature style. Alongside the logo, Dell is overhauling its design language ...

On Monday, Dell Technologies Inc. DELL announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. AAPL.

They also highlighted the similarity in "anchoring" products to a single brand name, as Apple does ... eliminating confusing nomenclature. This strategy comes as PC sales remain weak following ...