Another key factor for Apple's success is its ability to grow revenues with a brand that increases customer loyalty and supports premium pricing. Anyone who has bought an iPhone knows how ...

actually resulted in a decrease of 2 percent for the Apple brand, or an overall loyalty and engagement rating of 87 percent. To paraphrase Alexander Pope, “Hope springs eternal for all tech ...

Here Are Just 5 Of Apple’s Tactics To Get Us Emotionally Connected To Its Brand As you might imagine, people are willing to pay more money for products they feel "close" to.

Warren Buffett's investment company, Berkshire Hathaway, has earned legendary status for its stunning performance over ...

What is a surprise is how many of those retailers will allow mobile brands such as Google Wallet, Apple Pay ... executive creative director at Bond Brand Loyalty, Toronto. Reach him at [email ...

Meanwhile, Apple, which was ranked No. 1 in 2023, slipped to No. 3 but the company maintained a benchmark for brand loyalty and seamless customer experience, with strong scores in consistency ...