Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

Apple Inc. (NASDAQ:AAPL), the tech giant known for its innovative consumer electronics and services, finds itself at a crossroads as it navigates a complex landscape of market challenges and ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

What to look for in a credit card before using it for Apple purchases So, what makes one credit card better than others, specifically when it comes to your Apple brand purchases ... you shop through ...

The French retail brand stays ahead of the curve by getting one vital thing right: it continues to transform and tweak the loyalty reward program to best meet the ever-changing needs of its customers.

Building brand loyalty is essential for long-term success. A loyal customer base drives consistent revenue without as much marketing spend. Loyal customers also serve as a powerful marketing tool ...

Apple is once again the world's most valuable brand. Brand Finance, the world's leading brand valuation consultancy, values Apple's brand at USD574.5 billion, ahead of second-placed Microsoft ...

Perhaps the most exciting new Home product of 2025 is Apple’s currently-unnamed ‘HomePad’ device. As reported by Mark Gurman: Apple…is nearing the launch of a new product category ...

Image Credit: Reuters In a major shake-up in China’s smartphone market, Apple has been overtaken as the top-selling brand, with local manufacturers ... signalling a shift in consumer loyalty. Vivo’s ...

iPhone 15 was launched in September 2023 iPhone 13 was released in 2021 Apple said to have shipped over 12 million iPhone units in India in 2024 ...

and Android brands like Xiaomi and Vivo building consumer loyalty through technological innovations." In response to the declining sales, Apple has turned to rare discounts to stimulate demand.