actually resulted in a decrease of 2 percent for the Apple brand, or an overall loyalty and engagement rating of 87 percent. To paraphrase Alexander Pope, “Hope springs eternal for all tech ...

“Apple is clearly ahead of the game ... that can create the most harmonious user experience and develop this brand loyalty,” the firm said in its report. Zach Epstein has been the Executive ...

Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, ...

Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of second-placed Microsoft (USD461 billion).

What is a surprise is how many of those retailers will allow mobile brands such as Google Wallet, Apple Pay ... executive creative director at Bond Brand Loyalty, Toronto. Reach him at [email ...

According to a new Brand Finance study, Apple Inc. (NASDAQ: AAPL) is the world’s most valuable brand with a value of $574 billion. The analytics company’s Global 500 is published every year.

Thanks to the latest data provided by Morgan Stanley Research, which was charted for us by Statista, Apple has won the battle of "brand retention ... but Apple remains the "loyalty" leader ...

It may surprise you to realize, but it was only nine short years ago that Apple introduced the iPhone, an eon in tech-time. But with that introduction Apple set a very high expectation bar ? as well ...