But what if this loyalty is costing you more than you think? It’s easy to get swept up in the world of Apple, but staying loyal to the brand could lead you to spend a lot more than you would if ...

actually resulted in a decrease of 2 percent for the Apple brand, or an overall loyalty and engagement rating of 87 percent. To paraphrase Alexander Pope, “Hope springs eternal for all tech ...

Another key factor for Apple's success is its ability to grow revenues with a brand that increases customer loyalty and supports premium pricing. Anyone who has bought an iPhone knows how ...

What is a surprise is how many of those retailers will allow mobile brands such as Google Wallet, Apple Pay ... executive creative director at Bond Brand Loyalty, Toronto. Reach him at [email ...

Tariff wars may cause many Apple ... brand equity, and perception of value are part of the company’s strategy. However, research shows that increasing prices can negatively impact customer loyalty.

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...